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“Seasonal and macroeconomic pressures on consumer spending due to the inflationary environment also had an impact on Q4 performance.” We're already seeing improved marketing efficiency thus far in Q1,” she explained. We ramped down our brand investment and in preparation for Q1, focused our resources on performance marketing. “We believe a portion of the decline can be attributed to the reduction in marketing spend that we began to implement in Q4. Total customers for the year came in at about 659,000, down 3% from 2021.

The added variety of our menu continues to deliver great value to our customers.”īlue Apron shipped over 6.5 million orders in 2022 and finished out the year with average revenue per customer of $358 in Q4, a new company record, Findley noted. When compared to Q3 2022, this was driven primarily by orders from our strong core customer base, who are responding well to our product offering. “Most notably, in Q4 2022, we achieved our highest average order value of $73.15. “We’re effectively managing our cost structure and working towards stabilizing our balance sheet, all while making progress against key customer metrics,” she said. (Call transcript provided by AlphaSense.) In the fourth quarter and year-to-date, we've made significant progress in addressing those challenges,” Blue Apron President and CEO Linda Findley told analysts Thursday in a conference call. “2022 was a challenging year for our business. The full-year net loss was $109.7 million, or $3.02 per diluted share (36.3 million weighted-average shares outstanding), versus a net loss of $88.4 million, or $3.97 per diluted share (22.3 million weighted-average shares outstanding), in 2021. The company reported a fourth-quarter net loss of $21.8 million, or 49 cents per diluted share (44 million weighted-average shares outstanding), compared with a net loss of $26.4 million, or 93 cents per diluted share (28.5 million weighted-average shares outstanding), in the fiscal 2021 quarter.įor the 2022 fiscal year, net revenue fell 2.5% to $458.5 million from $470.4 million in fiscal 2021. Photo: Blue Apron/Linda FindleyĪt the bottom line, Blue Apron closed out fiscal 2022 with net losses in all quarters. “The added variety of our menu continues to deliver great value to our customers,” Blue Apron CEO Linda Findley said in a conference call. Average revenue per customer was $358 in the fourth quarter, up from $340 in Q3 and $319 a year ago. AOV came in at $73.15 for Q4 versus $70.83 for Q3 and $63.78 a year ago. Still, orders per customer held steady at 4.9 in the fourth quarter-compared with 4.8 in Q3 and 5.0 a year earlier-while average order value (AOV) and revenue per customer increased.