In the short term, we face an uncertain economy, but we remain quite optimistic about the long-term opportunities for Amazon. “We’re also encouraged by the continued progress we’re making in reducing our cost to serve in the operations part of our stores business.
“Our relentless focus on providing the broadest selection, exceptional value, and fast delivery drove customer demand in our stores business during the fourth quarter that exceeded our expectations-and we’re appreciative of all our customers who turned to Amazon this past holiday season,” says Jassy. Physical store sales grew by 6% during the fourth quarter, while online declined by 2%. Amazon today signals that it expects to see “significant growth” from its physical stores in coming years, following a fourth quarter in which its online sales fell, compared to the previous year, but in-store sales grew.Īmazon chief executive Andy Jassy says sales in its stores beat its expectations over the Christmas period – and its continued focus on improving the customer experience would pay dividends.
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